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Thought Equity Motion and The New York Times Launch Video Footage Licensing Agreement

Motion Content Company Adds Acclaimed News Provider’s Video Footage to its Extensive Offering

DENVER, Feb. 18, 2010—Thought Equity Motion, Inc.,—the world leader in digitizing, delivering and monetizing video content—announced today that it will be the exclusive licensing provider for raw footage from The New York Times video library, which consists of compelling original segments produced regularly by New York Times journalists around the world. Through this arrangement, selected raw footage behind these programs will be made available for licensing on thoughtequity.com, where producers, filmmakers and educators can leverage the content in their own productions.

“The addition of The New York Times’s video will drive new value to the collection and enable a great source of relevant content to producers using our service,” said Kevin Schaff, CEO and Founder of Thought Equity Motion. “We’re excited to be working with one of the world’s leading media companies and an innovator in the digital space. Through our proprietary Content Services platform and Contextual Media offering, The New York Times collection will have advanced metadata tagging and delivery capabilities, making it searchable and accessible to creatives and producers looking to provide visual context to their stories.”

The New York Times collection consists of footage from videos shot in HD covering news, culture, sports, entertainment, technology and the incredible breadth of topics found every day in The New York Times and on NYTimes.com. The video captures everything from breaking news stories and environmental wonders to pristine travel destinations and unforgettable sports plays.

“We’re excited about applying Thought Equity Motion’s leading edge technology and licensing expertise to drive new revenue from our library and furthering our goal of leveraging our interactive content in innovative ways,” said Michael Greenspon, General Manager, The New York Times News Service and Syndicate. “With Thought Equity Motion’s advanced tools, producers will be able to quickly search, preview, and download content online directly in a wide range of formats.”

For media inquiries, please contact Abby Lurie at alurie@thoughtequity.com or 720.382.2890. For more information on Thought Equity Motion and The New York Times collection, visit www.thoughtequity.com/nyt.

About Thought Equity Motion

Founded in 2003, Thought Equity Motion, Inc. is the world leader in digitizing, delivering and monetizing high-quality video content. Through its advanced platform, the company provides Managed Services for media companies and content rights holders, as well as Content Services for creatives, publishers and producers.

Thought Equity Motion works with the world’s leading media rights holders to provide a suite of Managed Services, which includes asset management, digitization, backup, metadata management, curation and delivery. Its Content Services include sports licensing, API-driven Contextual Media feeds, newswires and stock footage. Through these services, Thought Equity Motion enables leading-edge video uses, such as digital media vaults and production through metadata. Thought Equity Motion drives monetization for its media partners by making their news, sports, entertainment and creative footage accessible to digital content producers in advertising, marketing, film, television, online/broadband and education.

Video from Thought Equity Motion’s unparalleled library is seen globally every day in film, television, the Internet, digital signage, and mobile applications. The company’s media partners include Paramount Pictures, MGM Studios, HBO Archives, NBC News, National Geographic, Sony Pictures, and the NCAA® and its Content Services clients include the world’s leading advertising agencies, producers of entertainment, and publishers.

Headquartered in Denver, Thought Equity Motion has a digital refinery in Laramie, Wyo. and offices in Los Angeles, New York, Chicago, Tokyo and Sydney. Connect with Thought Equity Motion on Twitter, YouTube and Facebook. For more information on licensing stock footage, call +1 720.382.2869 or email sales@thoughtequity.com.

About New York Times

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Media Contact:
Abby Lurie
Thought Equity Motion
alurie@thoughtequity.com
720.382.2890