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Tendril Teams With Whirlpool Corporation to Usher in New Era of Smart Appliances

Tendril’s Energy Technology Platform to Support Rollout of Smart Appliances

Boulder, Colo. - Jan. 28, 2011 - Tendril, a leading energy platform company, and Whirlpool Corporation (NYSE: WHR), the world’s leading appliance maker, unveiled a relationship that sets the stage for the roll-out of smart home appliances in the U.S. The Tendril platform has the capability to support millions of smart appliances in homes across America.

Tendril will provide the back-end technology infrastructure to support the commercial deployment of smart appliances including a range of connectivity enabled services and applications. Whirlpool Corporation will integrate its smart appliances with the Smart Grid infrastructure by extending Tendril’s open standards-based, scalable and secure technology platform. This integrated platform will enable a dialogue between appliances, consumers and energy providers—making the connected home and home energy management a reality. For example, for a refrigerator to actively manage its energy consumption, it must be able to quickly, reliably and seamlessly communicate with the electric utility company.

“The backend infrastructure required to make this happen is a critical component of the solution,” says Joseph Lui, global director of connectivity, Whirlpool Corporation. “By leveraging Tendril’s highly extensible energy service delivery platform, Whirlpool will be able to provide consumers with a desirable solution to better manage their energy usage and spend.”

In this case, the refrigerator will automatically move its defrost cycle to a non-peak time without impacting the performance of the appliance.

The Electric Power Research Institute (EPRI) estimates that implementing Smart Grid technologies could reduce electricity use by more than 4 percent annually by 2030. Smart appliances can have an even more profound impact on reducing expensive peak demand as well as supporting renewables (e.g., solar and wind) on the Grid. Consumers will also be excited by the new convenience features enabled by a smart appliance.

“This will forever change how consumers interact with their appliances and how they conserve energy in their homes,” said Adrian Tuck, CEO of Tendril. “We believe this will help consumers become increasingly energy-wise, and in the process, help utilities effectively manage peak loads on the grid.”

Tendril and Whirlpool Corporation will demo smart-grid enabled appliances at DistribuTECH, Feb. 1-3 at the San Diego Convention Center, booth #1329.

About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at www.whirlpoolcorp.com.

About Tendril
Tendril is a leading energy platform company that is helping to drive the large-scale deployment of the Smart Grid through the development of forward-thinking solutions as well as its work to establish industry protocols. The Tendril platform provides an open standards-based, scalable and secure end-to-end solution for the Energy Internet – the network for existing and upcoming Smart Grid technologies. With applications, products and services enabled by the platform, Tendril creates a dialogue and marketplace between energy providers, consumers and the energy ecosystem. Tendril is venture backed by VantagePoint Venture Partners, Good Energies, RRE Ventures, Vista Ventures, GE and Appian Ventures. For more information, visit www.tendrilinc.com.